Ford launches a new brand to sell auto parts to fix competitors' cars

Ford Motor Co. is expanding its customer service division with a new Omnicraft brand of aftermarket parts to cover non-Ford and non-Lincoln vehicles. It has been claimed that the addition will allow dealers to service between 85 and 90 percent of competitive makes, generating more business. It’s the first time the automaker’s service division has added a new brand in 50 years. 

Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed byFord and installed by Ford’s world-class certified technicians. Ford will immediately roll out about 1,500 parts numbers to roughly 500 Ford and Lincoln dealers nationwide. They expect all 3,200 dealers will be covered by some point next year. Read more