Ford Motor takes a different approach to fleet sales than GM: It's time to congratulate Ford Motor Co, since it's taking a much different approach to fleet sales than rival General Motors. While GM plans to slash sales to daily rental companies by 75,000 units this year and has plans for more cuts in 2017, the Blue Oval has held steady.
Ford's president of the Americas, Joe Hinrichs says the the automaker doesn't see an adjustment necessary in the daily rental. Through November, Ford's daily rental sales are at the same level they were a year ago: 11 percent of its total sales. Year to date, Ford's total fleet sales are up 2 percentage points to 30 percent of sales, thanks to increases on the commercial and government side.