понедельник, 12 декабря 2016 г.

Volkswagen Group leads automotive spending on advertising

Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the top 100 advertisement spenders worldwide. Fifteen automakers and tire maker Bridgestone Corp. constituted the automotive category on the World’s Largest Advertisers list. Seven of those automakers made the top 25, Advertising Age.
VW ranked No. 4 on the biggest-spenders list, with its ad spending in 2015 totaling $6.6 billion.General Motors was next for automakers, taking sixth place on the list. It spent $5.1 billion in 2015. Daimler AG ranked No. 7 and spent $5 billion. Ford Motor Co. took the No. 11 spot on the list and spent $4.3 billion in 2015, while Toyota Motor Corp. followed at No. 12 with $4.1 billion. Fiat Chrysler Automobiles rang in at No. 14. The automaker spent $3.9 billion on 2015 worldwide advertising efforts. BMW Group clinched the No. 25 spot with $3.1 billion. The automotive category spent more than any other category on the list. Read more 

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