A closer look at the U.S. September sales

A closer look at the U.S. September sales: As we already know the U.S. car sales continued to soften this September, and are down 0.7% to 1.434m. The totals yielded a surprisingly robust seasonally adjusted annualized rate (SAAR) of 17.76m units, a solid rebound from August's 17.00m. The rate is down about 290,000 sales from last September.

Sales are still slightly ahead of the first three quarters of 2015, it means a new annual record is still possible, although the outlook isn't favorable. Even though car manufacturers were running up incentives with about 2.5% compared to September 2015, they were down 0.2% compared to August of this year, but the money still flowed: FCA increased its incentives by 22.8% to an estimated average of US $4,302- the highest of any of the major automakers.