U.S. Nissan stores will serve as outposts for the Star Wars craze

U.S. Nissan stores will serve as outposts for the Star Wars craze: Nissan Rogue has been vaulted into the galactic of Star Wars last year, and basked into the spectacle surrounding the fortuitously named Rogue One: A Star Wars Story Nissan dealers, many of whom outfitted their stores with Rogue One decorations as part of the automaker’s marketing alignment with Walt Disney’s Lucasfilm, loved the connection to the beloved franchise. There was even a movie-themed limited-edition Rogue.

But for the latest tie-in for Star Wars: The Last Jedi, dealers had a challenge for Nissan’s marketing brass: How could they spread the fervor across the Nissan lineup? The answer was a theme inspired by the futuristic technologies in The Last Jedi. Last year, Nissan highlighted the Rogue’s safety chops. This time, it’s extending the safety focus to include the Altima and Titan with five ads touting Nissan’s Intelligent Mobility systems. In the film, droids help pilots anticipate obstacles. Nissan says its mobility offerings do the same thing with emergency braking, blind-spot warning and ProPILOT Assist, which Nissan says “begins the journey towards autonomous driving.”

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