
Consumer loyalty for SUVs and crossovers grew from 53 percent in 2012 to 66 percent in April 2017. Loyalty for all SUV and crossover body styles is now nearly 14 percentage points greater than the industry average -- 53 percent --which includes pickups, sedans, total vans, hatchbacks, coupes and convertibles. Consumer loyalty of pickups also has increased every year since 2012 and was 51 percent through the first four months of 2017. The continual increase in owners purchasing this body style is in part due to low gas prices.
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