The arrival of the E-Class Cabriolet is quite predictable, isn’t it? It exists to fill in Mercedes’ three-by-three car lineup, giving Benz a sedan, coupe, and convertible in each of three sizes, C, E, and S. Things were far less predictable twenty-five years ago. That was the time when Mercedes took a risk and chopped the top off the indefatigable and sublimely angular W124 coupe. At that time, in the early 90’s, the convertible market was considered moribund, the victim of new safety rollover regulations and the incipient threat of a soft-top ban in the US.
We are now in a golden age of Benz convertibles. Would you believe it if we told you that the brand makes seven? In addition to the aforementioned C, E, S, and lunatic G, there’s the SLC, SL, and GT. This is more than any other contemporary manufacturer by a wide margin. Why? Well, as the brand’s head of product planning says, “Because people love them. People reward themselves with a convertible.” And the Mercedes-Benz brand exists firmly in the reward paradigm. Read more
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