U.S. Customers Say NO To Build-To-Order Cars!

U.S. Customers Say NO To Build-To-Order Cars!:It's time to forget about those high cost of meeting new fuel economy standards and massive investments needed for autonomous vehicles, the biggest problem in the profitability of the automakers might be the buyers and their impatience.

Less than 5% of new vehicles in U.S. in 2015 were built to customer order, which is so much lower than in Europe were about 50% of the vehicles were produced on customer orders. 

Did you know that for U.S. dealers it means thousands of dollars in extra floorplan expenses while for automakers it's a huge advertising and incentive costs for each unsold vehicle sitting in inventory, waiting for a buyer? Almost 12% of the sticker price of the vehicle in the U.S. covers the cost of stocking and selling the vehicle. This costs include discounts that will attract us when we plan on buying something else.