Mercedes will simplify the work for dealership employees: If we go back to 2012 than we must remember about Dietmar Exler, the president and CEO of Mercedes-Benz USA spent a week in Louisiana, at Mercedes-Benz of Baton Rouge, he must have realized many things out there because he now certainly has serious plans about the company. Now he wants all top managers, on whom as he says depends the success of the brand in U.S. to experience the life in a dealership. Starting with this summer 35 senior managers will spend five-days stints in a dealership across the country.
The president is convinced that by immersing themselves in the daily work at a dealership, the executives will see how much the retailing depends on the decision these people make from their front offices. The managers must be found in every department in the store, they need to learn how to sell a car or how to write a service ticket, and of course they have to discover some ways on how to make the job simpler for dealership workers. This strategy might lead to better results and better customer experiences, more loyalty and higher sales for the brand.
The president is convinced that by immersing themselves in the daily work at a dealership, the executives will see how much the retailing depends on the decision these people make from their front offices. The managers must be found in every department in the store, they need to learn how to sell a car or how to write a service ticket, and of course they have to discover some ways on how to make the job simpler for dealership workers. This strategy might lead to better results and better customer experiences, more loyalty and higher sales for the brand.
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