Aston Martin to mitigate Brexit risk with U.S. sales drive

Aston Martin aims to boost its market share in the U.S. and Japan to mitigate against any risks from Brexit which could add costs and delays to sales to the European Union.

Around 20 percent of the brand’s top-end cars are currently exported to the United States whilst 15 percent are sold to the European Union, with whom unfettered tariff-free trade is at risk depending on the outcome of Brexit talks. Aston Martin CEO Andy Palmer said the carmaker has ploughed resources into boosting demand in the world’s biggest economy since the June 23 Brexit vote last year. Read more