Ian Robertson, the company’s board member responsible for sales, says BMW might get rid of car keys. The fact that customers now all carry a smartphone and the availability of a BMW App which allows them to unlock their car, has made old fashioned keys less relevant.
In an interview at the Frankfurt car show, Robertson explained that customers no longer had to put the key in the ignition to make the vehicle start. BMW is currently conducting feasibility studies of such tech, but no introduction date has been put forth as yet. The Bavarian company isn’t the first to come up with this, though. Early last year, Volvo announced the same plans and detailed some of its benefits, including “sharing” the digital key with family members and friends via smartphones. Read more
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