The new Bugatti is on its way, and this time the company has many surprises!: Bugatti is no more playing “Will they, won't they” with its potential customers, the company is back with a new car and this time it finally understood that the world needs something as sumptuous as Rolls-Royce Phantom, but with the driving dynamics and performances of a Bugatti.
After Bugatti's 1500-horsepower monster, the company is already looking for new options, now we know for sure that Bugatti wants a unique creation that might change the whole history of the brand. From Dürheimer's statement it's been clear that they are following a sequential pattern, and they aren't going to make two model lines. The company has 4 strategic alternatives and as Dürheimer says all of them are sensational.
After Bugatti's 1500-horsepower monster, the company is already looking for new options, now we know for sure that Bugatti wants a unique creation that might change the whole history of the brand. From Dürheimer's statement it's been clear that they are following a sequential pattern, and they aren't going to make two model lines. The company has 4 strategic alternatives and as Dürheimer says all of them are sensational.
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