Ford's new promo spot in France with Carla Bruni-Sarkozy
Ford's new promo spot in France with Carla Bruni-Sarkozy
Ford Motor hopes Carla Bruni-Sarkozy's aura can create an allure for its brand in France that its cars have been unable to do on their own. Ford, whose vehicles are popular in many parts of Europe, has only an anemic market share — 5 per cent — in France.
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